Lama Jouni, a Parisian fashion designer, founded her high-end ready-to-wear label in 2013. She studied at Parsons Paris in 2007 and later trained at renowned fashion houses like Balmain, Rad Hourani, and Reed Krakoff, resulting in her distinctive style of bold, feminine designs. Jouni's journey in the fashion industry continues today.

Lama Jouni, a Lebanese designer, creates collections inspired by cultural references, transforming them into products for independent and passionate women. She designs clothes for women of our time, and we interviewed her about her work, inspiration, collections, and future plans.

The individual is sensitive, dreamy, hardworking, determined, and stubborn. They enjoy music and travel. Their interest in fashion began with art, but they discovered it during their first years of studying in Paris. They found the process of constructing garments fascinating and the ability to transform sketches into real-life garments fascinating. They thrive on achieving their goals and are stubborn and determined.

Since starting their own label in Paris, the focus has shifted from building the label to experiencing and learning. Since moving to Dubai, the focus has shifted to expanding their collection and exploring new experiences. The current fascination with their work is influenced by their current interests and how they impact their work.

The speaker is fascinated by life's big changes and transitions, and enjoys growing and interpreting emotions into their work. They find inspiration in architecture, art, music, emotions, and mood, and everything that has an impact on them. They are observant of these influences and use them to inspire their work.

Since starting their company, the speaker has learned the importance of continuous learning and dedication to building a successful brand. They acknowledge the challenges and dedication required for this endeavor, demonstrating their unwavering commitment to their passion for the business.

Before the year's end, the individual aims to complete a great team, as they believe it is the most important aspect in any business. They describe their style as minimal, feminine, daring, and classy, aiming to create timeless and stylish products.

The author's motto is to work hard and play harder, valuing life and self-care. They enjoy working with crepes, silks, chiffons, jerseys, and organza, and are particularly drawn to embroidery, which they plan to continue in the future. They believe that too much stress or unhappyness can negatively impact their work.

The fashion scene in the GCC area is experiencing significant growth, making it a promising destination for those considering a move to Dubai. Fashion Forward, an incubator for regional fashion, has attracted a diverse range of stakeholders, including designers, buyers, educators, and critics. It provides a platform for artists to elevate their careers within a thriving homegrown industry, fostering a thriving industry in the GCC.