Women have long been at the forefront of the communications and public relations fields, outnumbering males in this fast-paced field. The industry has not only changed throughout time, but it has also emerged as a leader in gender equality.

However, there is still much space for development even with the notable advancements. Leaders like KUSHKI's Global Communications Director, Eva María Pinto, act as change agents in this situation. People like Eva María Pinto are influencing the future of communications and making sure the sector is heading in the right path with their vision and leadership.

The accomplishments of Eva María Pinto demonstrate her commitment and influence in the industry. In addition to highlighting her achievements to the business, her designation as one of The Most Emerging Women Leaders of the Year 2024 establishes her as an inspiration for future professionals.

Eva, who is from Colombia, a South American nation, attended an international school where she had the chance to interact and exchange stories with pupils from all over the world.

Eva eventually enrolled in her university's Journalism and Communications program, which prepared her for a job in corporate communications. The decision to pursue a master's degree in digital marketing was the ideal approach for Eva to bridge the gap between her desire to make communications more real and her constant search for new metrics.

Before joining Kushki, Eva worked at Mercado Libre, a well-known Latin American e-commerce business, where she gained practical experience. Eva entered the payments industry because she was drawn to its vibrant nature and the everyday chances it offers to employ technological advancements and innovation to alter history.

Eva has a strong interest in e-commerce and payments since she sees them as promising industries with a lot of unrealised potential. She is aware of the particular difficulties and possibilities found in Latin America, since every nation has different laws and viewpoints about payments.